Module 1: Introduction to Branding
- Definition of branding
- Brief history of branding
- Importance of branding in today's business landscape
Module 2: Elements of Branding
- Visual branding: logo, color scheme, typography, imagery
- Brand messaging: tagline, mission statement, brand voice
- Brand personality: how it's expressed through branding elements
Module 3: Where Branding is Found
- Online branding: website, social media, email marketing
- In-store branding: signage, displays, packaging
- Other branding touchpoints: business cards, letterheads, swag
Module 4: How Branding Impacts Business Success
- Creating a strong first impression with branding
- Building trust and loyalty with customers through branding
- Differentiating from competitors with a strong brand identity
